writing

Jay Baer & Sonja Jefferson: Great writing starts with empathy (Zest #31)


I met Sonja Jefferson and Jay Baer, two of today’s top content marketing experts, at WeContent 2019. Sonja has 20+ years of experience creating content for global brands and has co-written the award-winning book Valuable Content Marketing.

Jay Baer is a New York Times best-selling author of six books. His Convince & Convert Media division owns the world’s #1 content marketing blog & the world’s top marketing podcast.…