writing

Markus Zusak: A great story is the world we know, but as if seen for the first time (Zest #83)

Markus Zusak is an Australian author of several books, including the international bestseller The Book Thief, which spent more than a decade on the New York Times bestseller list, has been translated into more than forty languages, and has also made it to the big screen.

Markus started writing at 16 and faced rejections and self-doubt before becoming an award-winning author.…

José Luís Peixoto: Writing takes confidence and will (Zest #65)


José Luís Peixoto is a Portuguese author, poet and playwright. He has received multiple awards for his books and his work has been translated into more than 30 languages. His most recent novel is „Autobiografia” (Pandora M, 2020). I met José in October at FILIT, where he told me about his process, the need to be patient about publishing, and why pain and effort are a neccesary part of writing.…

Jay Baer & Sonja Jefferson: Great writing starts with empathy (Zest #31)


I met Sonja Jefferson and Jay Baer, two of today’s top content marketing experts, at WeContent 2019. Sonja has 20+ years of experience creating content for global brands and has co-written the award-winning book Valuable Content Marketing.

Jay Baer is a New York Times best-selling author of six books. His Convince & Convert Media division owns the world’s #1 content marketing blog & the world’s top marketing podcast.…